Harmless Harvest 100% Raw & Organic Coconut Water with Fair Trade Coffee will be available exclusively at Whole Foods Markets nationwide this month.įounded in 2009 by Douglas Riboud and Justin Guilbert, Harmless Harvest is a progressive food & beverage initiative set on demonstrating that an ecosystem-based business model can and should be how food is made.īy combining innovative scientific methods with local traditional knowledge, Harmless Harvest integrates the long-term welfare of all its stakeholders - from plant to customer - in the creation of better products for all. Guilbert concludes, “Sourcing from this cooperative is just another proof that better products can be made to benefit everyone involved. The organization has seen a significant decrease in domestic abuse against women, as well as an increased priority on educating children to strengthen the community as a whole. The Peruvian cooperative that harvests Harmless Harvest’s organic coffee beans has a focus on empowering women and the impoverished, with over 50 percent of members located in areas of extreme poverty. This new option is a win for our customers and the growers and farm workers,” says Errol Schweizer, executive global grocery coordinator for Whole Foods Market. We are excited to partner on this great one-two punch of HPP coconut water and organic, fair trade, cooperatively grown coffee. “Harmless Harvest continues their amazing track record for refreshing, ethically sourced beverages. Harmless Harvest coconut water is a striking pink in color. Instead, were talking about the color of this particular coconut water. Rather, it has a sweetness to it thatll make you feel like youre drinking a soda rather than coconut water. This pioneering product will initially launch at Whole Foods Market nationwide. Purity Organic Coconut Water actually doesnt taste very pure at all, actually. Our press page provides the latest news and updates on our products and mission. “The flavor is incredible, balancing rich, smooth coffee notes with the lightly sweet, nutty flavor of our coconut water.” Harmless Harvest Organic Coconut Water starts with uniquely fragrant and tasty organic young coconuts grown in Thailand. At Harmless Harvest, we offer premium coconut products that are certified organic and ethically sourced. “Our 100% Raw & Organic Coconut Water with Fair Trade Coffee is an energizing, hydrating refreshment with no added sugar, dairy, or preservatives,” he continues. “This project leverages the hydrating and nutritional properties of our coconut water with the uplifting buzz of coffee,” adds Harmless Harvest co-founder Justin Guilbert. Like Harmless Harvest’s coconut farmers in Thailand, these Peruvian producers strictly adhere to organic and fair trade practices, making this a 100% Fair for Life certified product that promotes sustainable agriculture and the use of organic practices within the beverage industry.
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